Public Relations Chairm An Overview - 1344 Words

Public Relations Chairman – An Overview The Public Relations Chairman promotes good relations with the chapter’s publics, projects the chapter’s positive reputation by evaluating chapter activities for positive public relations and educates the chapter about the importance of positive public relations. Role of Public Relations Chairman: âž ¢ Supervise the Public Relations Program. âž ¢ Act as the steward of chapter’s positive reputation. âž ¢ Serve as a role model to the rest of the chapter. âž ¢ Represent what the chapter and the Fraternity stand for to others on campus and in the community. Responsibilities of Public Relations Chairman and the Committee: âž ¢ Serve as chairman of the Public Relations Committee, which consists of: †¢ Public Relations†¦show more content†¦Ã¢Å¾ ¢ Create Public Relations Program involving all aspects of chapter activities. Work with Chapter Council, the Public Relations Committee and chapter members to identify specific ways to promote chapter and member successes. âž ¢ Present a program annually in the fall to address the public reputation of the chapter: †¢ Personal and group behavior and how they relate to each other. †¢ Chapter’s current image on campus. †¢ Chapter’s publics affected by the reputation of the chapter and its members. †¢ Importance of maintaining appropriate content on social networking sites. †¢ Review social media guidelines. †¢ Chapter’s leadership strengths on campus, highlighting members who have been leaders on campus. âž ¢ Publicize successes: †¢ Write and produce annual chapter newsletter: o Fosters communication with alumnae and keep them in touch with their chapter. o Serves as a permanent record of the chapter’s year and as part of the chapter history. †¢ Consider in publishing the newsletter: o Calendar — publish annually, at least once per academic year, with the issue date determined by the chapter. o Cost — consider an electronic newsletter for alumnae. o Circulation. o Content includes: – Chapter news – Campus life and trends – Recruitment information – Advisory Board and/or House Board news and

The Diana Phenomenon Essay - 807 Words

The Diana Phenomenon The sudden death of Diana Princess of Wales at the end of August 1997 sparked off a massive display of emotion in the world, especially in Britain. The event provided the opportunity for the expression of what appeared to be a short-term and superficial, but undoubtedly sincere, manner by a large number of people. â€Å"An emotion felt throughout the countryside was that many people saw themselves in some way connected to this public figure and able to grieve for her as if she were an acquaintance.† (Lambert 54) However, there remained clear borderlines between what the public, who thought they knew her, and the immediate family who did. The Princess’s funeral brought together a gathering of the powerful (English†¦show more content†¦Ã¢â‚¬Å" ‘We don’t know† mourners said. â€Å"Our grief has surprised us, too. We didn’t know how much we loved her.’ â€Å" (Lambert 50) Long ago, in 1981 to be exact, Diana Spencer retired her role as kindergarten teacher to become the future queen of England. It was like a Cinderella story right out of the book. But this Cinderella’s skirts were plaid, and her hair was chopped short. She had a nervous giggle, and was the tiniest bit plump. She was normal, she was regular, and everyone loved her for it. By the time she was 27 years old, she had been married for eight years and had two beautiful sons. The fairy tale appeared to still be there, but what the press, who hounded her day and night, failed to catch was that her life was in a downward spiral even after the short weeks she was married. She had been bulimic for years, she had tried to kill herself, and she and Charles were living separate lives. â€Å"In her telling, the marriage broke up because she’d had the impudence to demand a real relationship†¦in fairness to Charles, he must have felt the fairy tale got all mixed up: He kissed the pr incess and became a frog.† (Gaines 98) â€Å"Dianas enduring allure surprised everyone, including the princess herself. The public’s obsession with the smallest details of her smart clothes, her hair and her sons made royal family life far more compelling and exploitable than any TV saga.† (London) She loved to pick up babies, whether or not they had AIDS. When sheShow MoreRelatedPrincess Diana1253 Words   |  6 PagesOne year ago, the death of a princess brought an entire world to tears. The wounds are slowly healing and the grief is less painful. What remains are the lessons that can be learned from a phenomenon that few can entirely forget. At the time it was a mystery. A divorced member of the royal family of a medium-sized European nation dies in a banal car accident in Paris, and for a week the sun, moon and stars are knocked off their appointed tracks. Within days, Europe suffers a shortage of cut flowersRead MoreEssay Princess Diana1202 Words   |  5 Pages One year ago, the death of a princess brought an entire world to tears. The wounds are slowly healing and the grief is less painful. What remains are the lessons that can be learned from a phenomenon that few can entirely forget. At the time it was a mystery. A divorced member of the royal family of a medium-sized European nation dies in a banal car accident in Paris, and for a week the sun, moon and stars are knocked off their appointed tracks. Within days, Europe suffers a shortage of cut flowersRead MoreEssay about A Feminist Reading of Galatea 2.2866 Words   |  4 Pagescommon thread linking all novels written by males; their female characters are always depicted as the stereotypical female: weak, indecisive and emotionally unstable. The feminist approach to analyzing literature provides an explanation for this phenomenon. In this patriarchal society, women are viewed as the weaker sex, inferior. This can be the result of socialization or some negative interactions with women in the past. Richard Powers employs t his standard for female characters in his novel, GalateaRead MoreCapitalism in America Essay1019 Words   |  5 Pagespeople no matter who the person is and the perspective view of class is mostly controlled by the media. 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Through a tumultuous marriage to Prince Charles, Diana always put her best foot forwardRead MoreEssay on Female Serial Killers738 Words   |  3 Pagesviolent crimes that happens most are them are belongs to men, women have not been the wilting flowers promoted so heartily by Victorian adorers and (right or wrong) often evident in todays society. Before we get into detail about the fascinating phenomenon of the Black Widow, it is worth a brief overview of womens escalating role in the world of violent crime, particularly in the United States. Since 1970, there has been an increasing and alarming rise 138 percent of violent crimes committed by womenRead More Michael Jackson: The King of Reinvention Essay1403 Words   |  6 PagesAlthough the groups? popularity started to falter, Michael?s did not. It seemed almost immediate, that when The Jacksons career ended, Michael?s solo career began. In 1977, Michael began his film debut in The Wiz, staring as ?Scarecrow? along side Diana Ross as Dorothy. It must be nice to begin whatever you choose on top. It certainly worked for Michael in the beginning, and in film, as well as in his solo career.   Ã‚  Ã‚  Ã‚  Ã‚   The first big signs of success of Michael?s solo career came almost immediatelyRead MoreThe Myth Of The Witch1691 Words   |  7 PagesThe image of the witch did not exist until the late fifteenth century. While the witch did exist in the popular imagination, the term â€Å"witch† was not yet synonymous with â€Å"female.† Although the witch craze was an early modern phenomenon, the stereotype of the female witch is rooted in several elements of late medieval witchcraft which antedate the witch hunts, and the time period that scholars recognize as most critical for the formation of the witch lies between the years 1430 and 1660. Before thisRead MoreSocial And Early Developmental Factors854 Words   |  4 Pagestherapist. 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Poetry Across Time

Poetry Across Time Compare How Feelings Are Presented Essay Remarriage also underlines the feeling of regret throughout the poem, s the harmonium is gathering dust, which means by protecting the instrument, he can retain memories from his life. In Brothers feelings are also explored by Andrew Forester, the poem underlines the childhood experiences, and the unbalanced relationship with siblings. Forester presents a nostalgic part of a childhood memory, which consists of emotional significance, where relationships change between two brothers. The little brother is considered inferior, as the older brother does not enjoy his spouting conversation, he takes advantage to neglect his little brother so that he an be with his friend doing what grown-ups do. In similar, this poem also identifies regret, the older brother expresses guilt that the distance he has created between them, and the little boy with his hand holding out showing desire for connection with his older brother. Feelings are presented differently throughout the poems. In harmonium, Remarriage uses colloquialisms which shape the speech patterns of Yorkshire dialect, and also showing discomfort between the feelings of father and son. At the start of the poem, Remarriage begins with for a song, which explores the idea of memories of the past struck a chord. Remarriage also highlights his fathers vulnerability, as he is a dead weight which may suggest that he is a burden to his son as he gets older, where they have formed feelings of regret. Similarly, in Brothers, Forester also uses colloquialisms saddled with you or me and Paul to represent the speakers voice as more realistic. Forester explores the feelings through using monosyllabic language such as said you should go and ask Mum which is clearly suggesting childhood and an emotional tone, also showing regret in their feelings. In Harmonium, Remarriage uses personification to identify the metaphorical link between his father and the harmonium, such as the case is aged, its keys are yellowed the fingernails, it has lost its tongue. These suggest that Remarriage is describing his father as old, no longer needed. Contrastingly, in Brothers, Forester uses verb forms to underline the feelings of the two brothers, as the older brothers are considered ambled and strolled, whereas the younger brother skipped and Windmill which suggests that he is at ease. However, his brothers fear insensitiveness due to being in their teens. This suggests that they hold feelings for each other, but dont want to expose them in front of their friends. Imagery is used to express the uselessness and vulnerability of the father in Harmonium. As the instrument itself is gathering dust, old and is rusty, the father is also aged, showing that he is no longer needed and is a burden. Bundled off to the skip and laid on its back suggest his uselessness. However, Remarriage also emulates on the harmoniums costive past, by describing it as under the sunlight, through stained glass, and the voices to be singing like glided finches. This positivist of his fathers is shown as the last words in the final stanza, where the use of sibilance, imagery and strong rhyme suggests whispering of the phrase contained in rhyming couplet which creates regretful tone and feeling, which could suggest that Remarriage cannot bring himself to speak. On the other hand, in Brothers, the tone becomes regretful as he describes his little brother from a distance when holding out a coin. This suggests that the brother is regretful for neglecting and abandoning his little brother for being with his friends and ignoring his existence, and this is shown at the end of the poem where the older brother realizes the distance he created between them both. Hence, the love for his little brother is a realization of guilt through the description of his carefree playfulness and him holding hand out for a coin. The repentance makes his feelings for his little brother come across and their relationship alter over time. Both poems present strong, feelings of emotional pain and regret. .u824404a975efb996ffc21c94462bf74c , .u824404a975efb996ffc21c94462bf74c .postImageUrl , .u824404a975efb996ffc21c94462bf74c .centered-text-area { min-height: 80px; position: relative; } .u824404a975efb996ffc21c94462bf74c , .u824404a975efb996ffc21c94462bf74c:hover , .u824404a975efb996ffc21c94462bf74c:visited , .u824404a975efb996ffc21c94462bf74c:active { border:0!important; } .u824404a975efb996ffc21c94462bf74c .clearfix:after { content: ""; display: table; clear: both; } .u824404a975efb996ffc21c94462bf74c { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u824404a975efb996ffc21c94462bf74c:active , .u824404a975efb996ffc21c94462bf74c:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u824404a975efb996ffc21c94462bf74c .centered-text-area { width: 100%; position: relative ; } .u824404a975efb996ffc21c94462bf74c .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u824404a975efb996ffc21c94462bf74c .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u824404a975efb996ffc21c94462bf74c .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u824404a975efb996ffc21c94462bf74c:hover .ctaButton { background-color: #34495E!important; } .u824404a975efb996ffc21c94462bf74c .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u824404a975efb996ffc21c94462bf74c .u824404a975efb996ffc21c94462bf74c-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u824404a975efb996ffc21c94462bf74c:after { content: ""; display: block; clear: both; } READ: In both Sidney's Astrophel and Stella XXXIX EssayHarmonium where Remarriage discovers the vulnerability of his father at the end and through the instrument itself, where he feels something has been lost which is unable to recapture. Which suggest that he later wanted his father to be a part of his life. Brothers where the poet underlines the difficult relationships between siblings and how they change overtime, as for the older brother feeling regretful for neglecting his younger brother who was holding up a coin. Both poems suggest and express regret for a missed opportunity to communicate the feelings with the close ones.

The Hospitality and Tourism Market in Victoria State Australia

Introduction The tourism and hospitality is one of the fastest growing industries in Australia. The industry takes a larger portion of the economy and plays a vital role in the Australian economy. The tourism industry not only operates nationally but also fully participates in the global market economy. The industry is currently recording massive improvements especially due to the recovery in the world economy from the disastrous economic meltdown that was previously.Advertising We will write a custom report sample on The Hospitality and Tourism Market in Victoria State Australia specifically for you for only $16.05 $11/page Learn More The Victoria tourism and hospitality industry stands out to be the second largest in the whole of Australia with flourishing businesses ranging from restaurants, cafes, hotel services, bars, pubs, clubs as well as well furnished apartments. The industry is famous for its high quality and customer friendly facilities that p rovide customers with the desired comfort (Kayler, 1995, p. 178). Factors influencing the growth of the industry The global economic recovery has led to the tremendous growth of the tourism and hospitality industry in Victoria. Victoria is also renowned for its quality restaurants and hospitality facilities that highly attract more tourists and visitors. In addition to this, the industry incorporates a number of organizations and institutions that provide important information to their potential visitors and thereby making known worldwide the quality services provided in Victoria. Such organizations include the Baking Industry Association of Victoria and Artisan Bakers Association among others (Bergin and Jago 1999, p. 342). Also the foreign investment regulations within the state are moderate and highly promote investment from the foreigners and therefore this has attracted many investments from both the foreign and local investors. In addition to the above factors, tourism in Vict oria has also been influenced primarily the reduction in the oil prices, which led to the subsequent reduction in airline surcharges and therefore leading to decrease in the airfares charges, especially regarding longer routes. This as a result has led to the increase in the number of tourists visiting the state. Generally, Australia has improved its aviation facilities in the recent past, especially routes linking to the international countries like the United States and the United Kingdom. The increased capacity has translated into more visitors and tourists visiting the country.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More SWOT Analysis of the Victoria state As outlined before, the tourism and hospitality industry in Victoria is the second largest in Australia and the most famous because of the quality services offered by their ultra-modern facilities. The industry has a workforce of more than 115000 workers who accounts for a good percentage of 4.4% of the total labor force within Victoria State. In Victoria State, hospitality and tourism incorporates a number of businesses whose services are tailored toward meeting the consumer’s ever increasing demands (Bergin and Jago 1999, p. 342). They include accommodation facilities, restaurants, cafà ©, bars and pubs, catering services, facilities for hosting meetings and events both for business purposes, managing, and coordinating tour operations, providing relevant information to tourists, conducting tour guiding, managing holiday parks, conducting and organizing cultural tourism, casinos, and caravan park operations. The state of Victoria is within the southern region of Australia that is widely known both locally and internationally as a key tourism destination. Therefore, the strategic location of the state is an added advantage to them (Kayler, 1995, p. 178). The state has the aging population as their w orking population and due to inadequate skilled personnel within the young population, it means that most of the old staff is retained and this might lead to inefficiency and low output. There is need for skilled and experienced personnel within the young population to replace the old aging population Target market The target market for all the products and services mentioned above is mainly from both the international and the local tourists. For instance, a fall in the growth of tourism will translate into a reduction in the growth of the hospitality industry. This is due to the fact tourists, both local and international, play a major role in the utilization and consumption of the products and services offered in the hospitality industry. Therefore, the hospitality industry is highly dependent on tourism. On the other hand, tourism also relies on the hospitality industry to some degree. For instance, high quality and attractive services offered in the hospitality industry can be u sed as an attraction to tourists who will visit these facilities in order to enjoy the wonderful services offered by them (Bergin and Jago 1999, p. 342).Advertising We will write a custom report sample on The Hospitality and Tourism Market in Victoria State Australia specifically for you for only $16.05 $11/page Learn More Victoria State covers only three percent of the Australia’s landmass and has a population of approximately 5.13 million people. In addition, almost half of the entire population is below 35 years and therefore forming a good market for the tourism and hospitality industry. The presence of a young population is a good sign that the industry shall continue flourishing due to the available of the domestic market. Victoria also receives a larger number of international tourists who account for 25% of the all tourists visiting Australia. For instance, the state received 1.5 million tourists last year. Therefore, apart from the domes tic tourists from within Australia, Victoria also receives a relatively large number of tourists. Most of their international tourists come from North America, the United Kingdom, China, Japan, Singapore, and New Zealand. Pricing strategies Victoria has gone a step farther by embracing the online booking provisions in their tourism industry. The proposed system that is already in use is a national booking platform for both the international and the local tourists. The system is known as the Tourism Exchange Australia (TXA) that contains a large database of all the products and services provided by the Australian tourism and hospitality industry. All the businesses listed by the Australian Tourism and Data Warehouse (ATDW) will have their products and services accessible online and booking made possible because the data warehouse contains all the vital information including the prices for the services and products. All the locally developed booking systems are also linked to this exc hange system that enables online selling of the services and products and therefore increasing the sales for the industry. The system also supports online establishment of agreements between the tourism industry and the prospective buyer and therefore making it more effective. Operators of the respective businesses can access the database and update their prices for the various services and products (Kayler, 1995, p. 178). Promotional practices Domestically, the government and other institutions related to the industry have come up with strategies that are aimed at publicizing the industry to the Australian population. Some of the ways embraced by the state to advertise its tourism industry include play Melbourne campaign that advertises Melbourne as a city with hidden treasures. This has been achieved through a number of ways including using local media and press and media. This is extended to the online websites and is meant to encourage local tourists from all over Australia to d are visit Melbourne and discover the treasures that lies within the city.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This is part of the larger Victoria jigsaw campaign meant to promote Victoria’s tourism and hospitality industry locally, within the Australian population and also reach to the international community. Also there are committees put in place to facilitate and coordinate regional campaigns. The publicity campaigns are aimed at branding all the cities and towns within Victoria as unique places worth visiting (Stabb, 1999, p. 123). On the international scale, various campaigns and strategies have been formulated to see to it that the State’s tourism and hospitality industry is well known to the international community. There is an international marketing division, Tourism Victoria, which works closely with the other stakeholders within the industry in marketing Victoria to the international countries. The division formulates winning strategies to market the industry in international countries. It has offices in other countries that fall within their target markets. This is to help in easier coordination of advertising activities in those countries and keep in touch with the potential customers (Kayler, 1995, p. 178). Tourism Victoria works handy with Tourism Australia, Australian Airlines, major industry stakeholders in liaison with the Victorian tourism industry in a bid to sell the industry to the prospective tourists and visitors. The international marketing strategies are carried out in two ways including the trade and consumer strategies. Both strategies are meant to assisting in attaining an increase in familiarity by the potential consumers on the tourism and hospitality facilities within Victoria. They are also targeted at branding Victoria as the leading tourist destination as far arts and cultures, events, recreation, catering, and wine services are concerned (Rose, 1991, p. 412). In consumer marketing, Tourism Victoria has a stronger influence on all activities conducted by Tourism Australia in the foreign markets. In some instances, the d ivision runs autonomous brand campaigns to advertise Victoria to the international community. There is a website tailored to provide relevant information to those aspiring to visit Victoria as well as advertising it as the main destination point for all tourism activities. There are both written content and video on the website to provide the required information. The information available is in different languages so as to reach as many people as possible. In trade marketing, Tourism Victoria works in partnership with Australian based inbound tour operators by organizing and coordinating workshops and trainings to familiarize them with available tourism opportunities within Victoria. The division also organizes trade fairs and exhibitions to their prospective consumers both nationally and internationally. Tourism Australia also in partnership with local and international airlines carries out cooperative promotions for publicizing Victoria’s tourism potential to the internati onal countries. This is done with most of the airlines and distribution networks and therefore widening their market by creating awareness among the potential consumers globally (Kotler, Bowen and Makens 2010, p. 441). An official website managed by the state provides a variety of information to the potential visitors concerning the tourism facilities in Victoria State. There is a provision on the same website under tourism for the local tour operators and stakeholders in the hospitality industry to showcase their businesses on the website and display the range of products and services they offer. This form of online marketing is meant to cover as many businesses as possible and advertise them to the both local and international communities. Conclusion and recommendations From the information in the sections above, it is true that the tourism industry in Victoria has well established framework to support their activities at the same time ensure sustainability in the industry. The st ate has played a significant role in ensuring that Victoria continues not to be only Australia’s tourism destination point but also the world’s most attractive tourist site. However, there are still shortcomings that need to be correction to ensure long term improvement and growth in the sector (Kayler, 1995, p. 178). Even though the industry seems to be on an upward trend, more is required for the industry to start operating at its optimum and therefore maximize on the available opportunities in the industry. Both the government and the various stakeholders in the industry have a role to play in ensuring success of the industry. Therefore, the following are some of the recommendations that need consideration in order o reap maximally from the tourism and hospitality industry and make Victoria a tourism haven in the whole of Australia and the world at large. The accreditation system put in place to certify operators in the industry needs improvement. The current system of accreditation has not had any impact on the service delivery to the final consumers. Some of the operators, even after receiving accreditation, are still rendering poor services to their customers. A good number of businesses have untrained personnel who do not meet the requirements for the industry. Therefore, the government should consider such factors as employee skills and knowledge as well as availability of quality facilities before accrediting the operators. Also continued vetting should be thorough to ensure that accredited operators maintain the required standards of service provision to their customers (Bergin and Jago 1999, p. 342). The government in partnership with the respective shareholders should build a competitive digital capability that will ensure Victoria competes favorably with the other international competitors. This can be achieved by incorporating more competent personnel in managing online marketing and coming up with ways of expanding the service so a s to cover the entire global market. The government should encourage investment into the tourism industry by offering more incentives and subsidies that will attract both the local and foreign investors into the industry. This will facilitate the expansion of the industry and therefore fasten its growth. The government can also partner with the other stakeholders in developing the infrastructure, especially the transport and communication network within the state so as to open Victoria to the rest of the world. The various tourism sites should have a good transport system (Bergin and Jago 1999, p. 342). The government should encourage domestic tourism and give more attention to the training of personnel to work in the industry. Regular workshops and trainings help sharpen the skills of those working in the industry and inform them of the current trends and emerging issues in the global market. The state should work handy with the other states to eliminate cut-throat competition, esp ecially on the international market. It will also give them a common bargaining front and therefore lead to reduction in trade barriers imposed on them by the international countries (Baum and Hagen 1999, p. 299). Reference List Baum, T. and Hagen, L., 1999. Responses to Seasonality: the Experiences of Peripheral Destinations. International Journal of Tourism Research, 1(5), pp. 299-312. Bergin, S. and Jago, L.J., 1999. Accreditation of Adventure Tour Operators: The Consumer Perspective 1999 CAUTHE National Research Conference. Adelaide Bureau of Tourism Research. Kayler, T.W., 1995. Tourism Accreditation and Quality Assurance: Strategic Directions for Victoria. Tourism Victoria. Kotler, P., Bowen, T.J. and Makens, C.J., 2010. Marketing for hospitality and tourism. 5th ed. Sydney: culinary and hospitality industry publication services. Rose, R., 1991. What is Lesson-drawing? Glasgow: Centre for the Study of Public Policy. Stabb, C., 1999. Review of Membership for Involvement in Coop erative Promotions Funded by Tourism Victoria. Tourism Victoria. This report on The Hospitality and Tourism Market in Victoria State Australia was written and submitted by user Ella Salinas to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.